Being a business owner, you might get approached by SEO agencies around the globe to do it for you. But before you hire a SEO Agency, you should know what you are opting for and if the agency is the right fit for your needs or not. I’m writing this blog based on personal knowledge and experience so if you disagree with something, please do mention it to me in the comments.
SEO is basically to optimize a certain URL / Domain on any SERP (Search Engine Response Page). There are few common search engines out there like Google, Yahoo, MSN & Bing. Each one of these have different algorithm and search result appearance criteria. However, there is one common thing in all of these search engines “Best User Experience & Best Possible Relative Result”. Every search engine determines the indexed data on internet main frames and then determine what results will fit the search query triggered by the user. Their Algorithm is also designed to determine in what order does the results should appear with closest fit on the top and least close fit to the bottom. This ensures that the user who is making the search gets the best results right on the top but if for some reason that doesn’t fulfil the purpose of the user, the user can look into other relative options too. This ensure that one way or the other, the user sticks to the same search engine for future searches and the search engine keeps generating internet traffic.
So, what I call progressive SEO is the SEO technique which is actually spoon feeding the search engines according to their base algorithm and making it easier for them to determine that our target URL is the best fit to that certain set of search terms (Keywords). At the same time, this technique has to be according to the protocols which are allowed by the search engine to ensure that the SEO is white hat not Gray or Black Hat. (White hat SEO is legal in search engines algorithmic terms while gray & black are not) Therefore, it has to be done with complete grip, expertise and precision.
Sadly, 80% SEO agencies around the globe are not even aware of basic SEO protocols but yet again they claim to be best SEO agency. Since SEO can be one of the most important factors in overall marketing of your business for a long run, therefore being a business owner, you have to be sure about who you are hiring for this job.
So, to turn tables around on a search engine for your website or page, you need a few things lined up and you will start getting the response. Being a business owner, No one can know your business better than you do. First thing you need to make sure that the content on the website is written or approved by yourself. That enables the best user experience. When a user searching for your services land on your website or page and find out natural content, the user actually gets impressed and that ensures more conversions. Because mostly people do SEO only for the sole purpose of generating traffic. I Personally believe that SEO is useless if its not getting conversions. To conclude I’d say that content plays a very important role in rankings as well as the conversions. Afterwards, you decide what keywords you want ranked in which areas or zip codes.
Secondly, you need to make sure that your website visually is modern, user friendly & most importantly mobile phone friendly yet simple and sweet. This is a perfect recipe for best rankings and conversions. For this my suggestion would be you take some professional help. Brainstorm your ideas with professionals and let them turn your ideas into reality.
At last, the only factor left would be off-site optimization. My recommendation would be to hire a professional individual or agency. So, the questions you should have in mind are:
what sort of backlinks they will be creating? (Only backlinks useful for your website or page are the backlinks with higher DAPA or domain authority than your own domain).
How many articles or blog will be posted on page or off page? (Per keyword, there should be a blog / article / press release on bi weekly basis) What H1 title & tags they will be optimizing? (H1’s are the blue description which appears on search engine on top of your URL when a user triggers a keyword. You need to make sure the H1’s are short and highly informative and attractive for the customers.
How would they be creating schema? (It should always be manually written by a developer. Tools like Yoast etc. are not very effective as compared to manual schema markup)
If any agency tells you that they can rank you on the first page in 30 days or 25 days, trust me don’t loose your money. It’s practically impossible. Also, if you are not in position of investing on SEO for a 4 – 6 months, leave it as it is. No need. Because all you are going to get is disappointment. But yet again, If the SEO protocols are triggered right, you should be able to some improvements & results in a month. So actually, you don’t need to wear blind folds for 4 or 6 months. You should monitor the progress on biweekly basis. Thanks for reading. If you have any questions or suggestions please reach me directly at [email protected] I will always be happy to help and consult.